Richard B.
Marketing Operations Manager @G-P
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WORK HISTORY
Marketing Operations Manager @G-P
Engineered multi-touch attribution using HubSpot, Databricks, and Vercel, reducing customer acquisition costs by 35%. • Streamlined marketing processes and enhanced automation, facilitating cross-team collaboration and operational efficiency. • Analyzed data to align marketing strategies with business objectives, driving significant growth and innovation at G-P.
EDUCATION
St. Petersburg College
Accounting
SKILLS
ABOUT RICHARD B.
I turn tangled MarTech and messy data into AI‑powered revenue engines. 35 % CAC drop and $500 M + pipeline influenced across SaaS, HR‑tech, and e‑commerce.Key wins• Architected multi‑touch attribution with SQL + Python: revealed true channel ROI → budget shifts in days, not quarters.• Deployed OpenAI models on large datasets to rank top‑performing content and trigger dynamic nurture flows;+27 % lead‑to‑SQL.• Consolidated MarTech 40 → 18 tools, cutting software spend 22 % and slashing campaign launch time from 3 wks → 5 days via automated QA.• Forged sales–marketing SLA that raised pipeline acceptance to 92 %.ToolboxHubSpot (Marketing/Sales/Ops), Salesforce, Snowflake, Databricks, Looker, Tableau, GA4, 6sense, Drift, Outreach, Hightouch, LeanData, n8n, Gong, plus Node/JavaScript/TypeScript & SQL.Open to leading AI‑native Marketing Ops or RevOps teams scaling attribution accuracy and CAC efficiency. Let’s connect.
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