Brent Brackin

Client Partnerships at PlayStation Network Advertising

Role
Head of Client Partnerships, Americas at Sony Interactive Entertainment
Location
Los Angeles, CA, US
LinkedIn followers
500 followers
Sales & Business DevelopmentView LinkedIn profile

About Brent Brackin

At my core, I’m someone who thrives on building partnerships that make a positive impact on culture. Over the past two decades, I’ve worked at the intersection of creativity and commerce, developing strategic alliances that deliver real business impact for some of the world’s most iconic entertainment brands. Whether it’s negotiating complex global deals, shaping a new marketing strategy, or guiding a team through an evolving landscape, I’m most energized when solving challenges that require both strategy and storytelling.I’ve led teams across the U.S. and Europe with The Walt Disney Company and now at PlayStation, where I head the Client Partnerships team for the Americas. My approach blends strategic planning, stakeholder alignment, and cross-functional leadership with a genuine focus on relationships. I work hard to understand what partners need, aligning objectives and creating value that lasts. I believe in collaboration, creative problem-solving, and leading with integrity and optimism.I’m passionate about brand stewardship, team development, and finding new ways to connect businesses and audiences through meaningful partnerships. I take pride in mentoring others, building consensus across global teams, and helping ideas grow from insight to impact.

Experience

  1. Head of Client Partnerships, Americas

    Sony Interactive Entertainment

    Jun 2021 — Present · San Mateo, CA, US

    Currently leading the Client Partnerships team across the Americas, overseeing account management and consultative sales across PlayStation’s global advertising ecosystem. Driving revenue growth by developing high-impact marketing partnerships and optimizing cross-functional collaboration with product, analytics, and international teams. Spearheaded initiatives that delivered record-breaking revenue, introduced new ad products, and expanded market reach. Recognized for building a high-performing team culture focused on innovation, accountability, and client success.

Education

  • The University of Georgia

    BBA

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Brent Brackin — Head of Client Partnerships, Americas at Sony Interactive Entertainment in Los Angeles, CA, US | Unifers