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Ashley Wall
Pbm Proposal Lead @Rightway
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WORK HISTORY
Pbm Proposal Lead @Rightway
US
EDUCATION
Texas A&M University
Bachelor’s Degree, Agricultural Communication/Journalism
SKILLS
ABOUT ASHLEY WALL
Results-driven proposal and capture strategist with a strong track record in healthcare RFPs, strategic business development, and competitive positioning. I specialize in crafting compelling, client-focused proposals that align with enterprise goals, regulatory requirements, and evolving market trends.Beyond proposal development, I conduct in-depth competitor and market research, analyzing Value-Added Benefits and key state priorities to identify the most impactful solutions. By assessing state-specific challenges and pain points, I develop strategic, data-driven recommendations that strengthen RFP responses and position organizations for success in highly competitive bids.With experience spanning Medicaid, Medicare,PBM, and commercial healthcare sectors, I have successfully assisted in capture planning, proposal strategy, and content development for national healthcare organizations. My expertise includes conducting in-depth market intelligence, stakeholder engagement, and solution design to drive contract wins and business growth.Core Expertise: PBM, Medicaid & Medicare Proposal Development Capture Planning & Competitive Analysis Cross-Functional Team Leadership RFP/RFI Response Strategy Content Development & Solution Storytelling Regulatory & Compliance Alignment
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