Ashley McGlauchlen
Marketing, Brand & Internal Communications Leader | Led Enterprise Platform Transitions & Team-Driven Engagement Strategies
- Role
- Digital Experience Manager at Memorial Health
- Location
- Springfield, IL, US
- LinkedIn followers
- 500 followers
About Ashley McGlauchlen
I’m a digital marketing, brand, and internal communications leader with experience driving engagement, adoption, and growth through cohesive, people-centered strategies.My background spans graphic design and brand leadership, digital marketing strategy, and enterprise internal communications, including oversight of visual identity, SEO, content, analytics, and social media at scale.I’m a trusted strategic partner to the executive leadership team, supporting high-priority initiatives through messaging strategy, change communications, and leadership visibility.I led organization-wide internal communications on Meta Workplace and guided the transition to Workvivo, managing a team to ensure strong adoption and clarity during a major platform change. I’m passionate about building strong teams and aligning brand, culture, and strategy for meaningful impact.
Experience
Digital Experience Manager
Feb 2026 — Present · Springfield, IL, US
Lead digital marketing, brand, and internal communications strategy across the organization, aligning creative, content, and platform initiatives with business and cultural goals.Bring 11+ years of graphic design and brand leadership experience, overseeing visual identity, brand standards, and creative execution across digital and internal channels.Manage social media administration and governance, ensuring consistent voice, compliance, and engagement across platforms.Own and strategically drive internal communications through enterprise platforms, previously Meta Workplace and currently Workvivo.Led the organization-wide transition from Workplace to Workvivo, including platform strategy, implementation, stakeholder alignment, and change management.Managed and led a team to support the Workvivo launch and ongoing internal communications, driving employee adoption and engagement during a critical transition.Partner cross-functionally with leadership, HR, IT, and marketing teams to ensure communications are timely, impactful, and aligned with organizational priorities.
Education
Robert Morris University - Illinois
Bachelors of Applied Science, Graphic Design
2004 — 2007
Robert Morris University
Bachelor of Applied Science, Art/Art Studies, General
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