Ashish Rana
Manager - BTL at Panasonic | Expert in Branding & Trade Marketing
- Role
- Brand Manager - Btl at Panasonic
- Location
- Gurugram, IN
- LinkedIn followers
- 500 followers
About Ashish Rana
With over 14 years of experience in brand management, trade marketing, and strategic communication, I currently serve as Brand Manager - BTL at Panasonic. My role involves crafting and executing strategies that enhance brand visibility and amplify customer engagement through below-the-line marketing initiatives. Leveraging expertise in strategic planning and trade marketing, I collaborate with cross-functional teams to align our campaigns with business goals and drive market share growth. Previously, as Zonal Manager – Branding & Trade Marketing (North) at JKCement, I led the development of innovative trade marketing strategies while managing budgets and ensuring alignment with sales and marketing objectives. By designing brand strategies and implementing initiatives to maximize visibility, I enabled the company to strengthen its footprint in North India. My mission is to build compelling brand identities that resonate with target audiences and support business expansion.
Experience
Brand Manager - Btl
Nov 2024 — Present · Gurugram, IN
Education
DPS Dalhousie
Matriculate
1994 — 2003
Apeejay School Of Management
PGDM/MBA, Marketing & IT
2009 — 2011
Apeejay Stya Education (Svran Foundation)
Bachelor's degree, Computers
2006 — 2009
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