Anna Bussert

Sr Director, Interactive @Zeta Global

Zeta\'s founding vision was to help enterprises solve the complexity of managing multiple vendors with different point solutions across multiple channels: automation, customer data management (CDP), omnichannel engagement, and more, by building an intelligent software platform that could bring all marketing solutions together in one place. We have been steadfast in building the assets and capabilities to deliver enterprises with just that, plus improved ROI and better outcomes across the consumer lifecycle. Powered by an immense proprietary data set and patented artificial intelligence, our industry-leading Zeta Marketing Platform helps enterprises acquire, grow and retain customers at a lower cost than they can achieve otherwise.