Andrew Parmenter
Regional Sales Director @LRQA
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WORK HISTORY
Regional Sales Director @LRQA
EDUCATION
CIM | The Chartered Institute of Marketing
Chartered Institute Of Marketing Diploma (DipM MCM)), Marketing/Marketing Management, General
De Montfort University
Bsc, Industrial and Business Systems
SKILLS
ABOUT ANDREW PARMENTER
With over 30 years of proven commercial experience at a senior level, I am results driven, an excellent communicator and a strong strategic planner. My key responsibilities have been for the strategic direction, enhancement and financial performance of a portfolio of products and services for the businesses I have worked for. Using my skills, I have taken responsibility for the development and enhancement of customer engagement by implementing compelling and successful multi-channel sales & marketing strategies – on & off line. • Clear and direct business leader, engaging at all levels of business to support organisational goals.• Wide range of industry sector knowledge including education, telecoms, energy/utilities, professional services, software & manufacturing• Ecommerce strategist helping ‘bricks & mortar’ businesses migrate to operating digitally• Expert communicator by owning all external, internal and customer messaging and marketing• Passionate about results – start with the end in mind whilst challenging the norm and implementing best practice.• Brand development expert – having rebranded and developed a number of brands to becoming market leaders• Extensive experience of working with sales channels and development of strategy including implementing and developing CRM systems & marketing automation • Business success through brand development, lead generation and customer experience • Entrepreneurial minded – always looking to think of ideas outside the box
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