Ana van Alstine

About Ana van Alstine

Enterprise Account Executive with 15+ years of success in technology sales, consistently…

Experience

1. Sr Enterprise Account Executive - Latam - Brazil Focus

   New Relic

   Dec 2022 — Present · Phoenix, AZ, US

   I grew territory sales through strategic prospecting, client acquisition, and expanded deployments. I developed and executed account, territory, and go-to-market plans, collaborating with hyperscalers (AWS, Azure), VARs, MSPs, and ISVs across Technology, Fintech, e-commerce, Media, Retail, Brazilian Government, and Healthcare—leveraging Sell-with, Sell-through, and Sell-to models.Key Achievements:2023/2024: Achieved 104% of plan.Generated a $20M pipeline and secured the first government deal within six months by launching new vertical.Created New Relic Dia de Observabilidade LatAm with Marketing, AWS Brazil, and a key customer.Sales Expertise:Navigated complex sales cycles and renewals, including multi-month, value-driven proof-of-concept stages. Closed 6- and 7-figure deals, including multi-year contractsUsed Business Acumen, MEDDPICC, BANT, and the Challenger methodology to drive digital transformation and deliver measurable outcomes.I collaborated with C-level executives and cross-functional teams to improve key metrics (MTTX, SLO) and enhance observability and application consolidation. Helping clients reduce critical incidents through automation and process optimization.Collaboration & Leadership:Partnered with SDRs, TAMs, SEs, and channel partners to help clients optimize OTEL adoption and observability maturity for DevOps, SRE, and product leaders. Mentored junior teammates on negotiation with Deal Desk to best structure a deal, and stakeholder engagement.Skills & Expertise:Sales Acumen: Prospecting, Outbound and Inbound Sales, Account Management, GoToMarket planning, and Accurate ForecastingOperational Proficiency: LinkedIn, Salesforce, Outreach, ZoomInfo, 6sense, FinListics, Grammarly, and CoPilot and ChatGPT.Soft Skills: Positive thinker, Emotional intelligent, Relationship Builder, Problem Solver and a Strong People Connector.Presentation: Strong virtual and in-person communicator.

Education

• Universidade Federal da Bahia

  Incomplete, Management

• Scottsdale Community College

  International Business/Import & Export

  1997 — 1999

• Associacao Cultural Brasil e Estados Unidos

  English as a Second Language

• Western International University

  B.S., International Business

  2000 — 2003