Amanda Grimmer
Marketing Leader Data and AI | B2B Marketing | Mentor in Tech | IBM
- Role
- Technology Field Marketing Lead at IBM | Gen AI, Data, watsonx | Sustainability at IBM
- Location
- United Kingdom, United Kingdom
- LinkedIn followers
- 1.9K followers
About Amanda Grimmer
I lead Data and AI Marketing for IBM UK, helping businesses unlock the power of AI. With 20+ years in the technology sector, I’m passionate about turning complex innovations into real business outcomes. I don’t just talk about AI—I get hands-on with IBM’s emerging AI technologies to explore innovative applications that are reshaping B2B marketing. From immersive experiences to practical insights, I enjoy showing how AI can transform the way we connect, engage, and grow. If you’re curious about the future of marketing and how AI can drive smarter strategies, let’s connect!
Experience
Technology Field Marketing Lead at IBM | Gen AI, Data, watsonx | Sustainability
Aug 2020 — Present
Field Marketing Lead IBM Consulting
Apr 2019 — Present
Industry Field Marketing Lead - Retail and CPG
Apr 2017 — Present
Marketing Team Leader - Watson Customer Engagement Portfolio
Jan 2014 — Present
Marketing & Business Development Leader - New Client Acquisition
Jan 2010 — Present
Marketing Manager - Business Partner Enablement
Jan 2008 — Present
Partner Sales Account Manager - ISV's
Jan 2006 — Present
European Business Development Leader - E-Learning
Jan 1999 — Present
European Lotus Sales and Technical Enablement Manager
Jan 1995 — Present
Information Technology Network Support
Jan 1992 — Jan 1995
Skills
- Marketing Campaigns
- Stakeholder Management
- Sales Enablement
- Channel
- Go-to-Market Strategy
- Partner Management
- Software Industry
- Cloud Computing
- Business Alliances
- Program Management
- Demand Generation
- Sales
- Marketing Strategy
- Saas
- Solution Selling
- Business Planning
- Agile Marketing
- Business Development
- Sales & Marketing
- Multi-Channel Marketing
- Agile Methodologies
- Design Thinking
- Strategy
- Marketing
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