Alankrita Upadhyay
Category Manager @Metro Wholesale India
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WORK HISTORY
Category Manager @Metro Wholesale India
IN
Responsible for end-to-end category management of beverages category• Conduct market research to assess market dynamics, consumer behavior & competitive landscapes & opportunities to redefine category positioning• Determining market potential through market surveys & catchment analysis• Assortment rationalization as per geography and market trends• Elevate brand strategies to enhance visibility & drive sales through innovative campaigns & tailored actions• Cross functional team collaboration with supply chain, finance, sales & marketing to detail out action plans to meet sales, margin & stock deliverables• Negotiation of strong trade terms, pricing & favourable deals to ensure profitability• Monitor optimal stock inventory by forecasting as per sale trend and reduce ageing stocks• Strategized to build & grow the emerging hot and cold beverages category• Layout planning, assortment optimization, pricing strategy & building marketing campaigns for category launch for 3 new stores
EDUCATION
Institute of Management Technology, Nagpur
PGDM, Marketing
University of Lucknow
Bachelor of Arts - BA, Psychology, Economics
ABOUT ALANKRITA UPADHYAY
Detail-oriented professional, expanding knowledge in market research and strategy formation. Pursued PGDM Marketing, have an experience as a Strategy and Planning Intern at MRM-McCann Worldgroup having worked with reputed clients in the market to strategize and plan out growth campaigns for their products and services, building communication space and consumer journeys for brands, and planning out successful go-to-market strategies.Economics and Psychology Major, in past, having work experience in research, analysis, competitor analysis, to suggest new revenue opportunities in cryptocurrency & Blockchain firm (BuyUcoin - iBlock Technologies) to enable a better, more technologically efficient future in India.
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