Abhishek Singh

Associate Manager - Marketing @NLB Services

Noida, IN

As a HubSpot Operations Specialist at BrandPipal, I led the end-to-end implementation and optimization of HubSpot Enterprise across Sales, Marketing, and Content Hubs. My role focused on aligning sales workflows, marketing automation, AI-powered content strategies, and CRM analytics to drive performance and growth for global B2B clients.Key Contributions:Designed and optimized custom sales pipelines, lead scoring models, and lifecycle workflows for improved conversion and deal velocity.Developed personalized, AI-enhanced nurture campaigns using HubSpot AI (Breeze), content tokens, and smart workflows.Engineered complex automation across email, CRM tasks, segmentation, and chatbot flows to scale campaign delivery.Integrated HubSpot with tools like Google Analytics, Zapier, and third-party AI platforms for advanced workflow automation.Built cross-functional dashboards for real-time insights on lead quality, sales performance, campaign ROI, and funnel health.Maintained data hygiene, managed deduplication, and implemented behavior-based triggers to improve targeting accuracy.Collaborated with design and content teams to deploy scalable, multi-touch, omnichannel campaigns across the customer lifecycle.This role strengthened my expertise in HubSpot automation, sales enablement, lifecycle marketing, AI integrations, and data-driven decision-making—positioning me to contribute to organizations seeking scalable and intelligent marketing solutions

Lovely Professional University

Bachelor's degree