Zak Cassady-Dorion
- Role
- Founder and Head of Strategy at ECD Digital Strategy
- Location
- Albany, NY, US
- LinkedIn followers
- 500 followers
About Zak Cassady-Dorion
My journey as Founder and CEO of ECD Digital Strategy has been dedicated to crafting and…
Experience
Founder and Head of Strategy
Oct 2016 — Present
An Ecommerce marketing and advertising agency In my work with ECD Digital Strategy, I focus on providing comprehensive digital marketing strategy and execution services to mid sized businesses. Specializing in E-Commerce conversion rate optimization and paid ad management. Our diverse client base and broad-based business perspective helps me quickly identify key business drivers and then implement the marketing solutions necessary that enable the next phase of growth. I bring big picture and a goal oriented approach to developing client strategies and implementation plans. In this role, I help companies grow by doing what I\'m good at, implementing best-in-class digital marketing solutions such as- End -to-end sales & marketing funnel development (from landing page and lead magnet design to PPC ad management)- Facebook and google ad campaign development and management (including targeting, messaging and bid management)- Animated video creation - Drip email campaign creation and implementation - On and off page search engine optimization – SEO - Email marketing campaigns - SMS marketing campaigns - Automated Facebook bot marketing design and deployment. As part of my role, I take the time to provide end-to-end account management services ranging from strategy creation and client presentation/negotiation to implementing integrated marketing plans. My comprehensive services include developing, managing, and executing simultaneous strategic account plans while also communicating with clients and collaborating with internal cross functional teams.
Skills
- Strategy
- Start-Ups
- Marketing Strategy
- Business Development
- Big Commerce
- Digital Marketing
- E-Commerce
- Competitive Analysis
- Business Strategy
- Business Planning
- Online Marketing
- Marketing
- Leadership
- Sales
- Spanish
- Integrated Marketing
- Strategic Planning
- Social Media Marketing
- Market Research
- Entrepreneurship
- Crm
- Strategic Partnerships
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