Zak Cassady-Dorion

Founder and Head of Strategy @ECD Digital Strategy

An Ecommerce marketing and advertising agency In my work with ECD Digital Strategy, I focus on providing comprehensive digital marketing strategy and execution services to mid sized businesses. Specializing in E-Commerce conversion rate optimization and paid ad management. Our diverse client base and broad-based business perspective helps me quickly identify key business drivers and then implement the marketing solutions necessary that enable the next phase of growth. I bring big picture and a goal oriented approach to developing client strategies and implementation plans. In this role, I help companies grow by doing what I\'m good at, implementing best-in-class digital marketing solutions such as- End -to-end sales & marketing funnel development (from landing page and lead magnet design to PPC ad management)- Facebook and google ad campaign development and management (including targeting, messaging and bid management)- Animated video creation - Drip email campaign creation and implementation - On and off page search engine optimization – SEO - Email marketing campaigns - SMS marketing campaigns - Automated Facebook bot marketing design and deployment. As part of my role, I take the time to provide end-to-end account management services ranging from strategy creation and client presentation/negotiation to implementing integrated marketing plans. My comprehensive services include developing, managing, and executing simultaneous strategic account plans while also communicating with clients and collaborating with internal cross functional teams.