Find Unlimited Emails.For Free.
Discover prospects, find their business emails, and build your pipeline with Unifers.
Start for FreeYijung Li
Product Designer @ESW
Signup · Get unlimited contacts
WORK HISTORY
Product Designer @ESW
Dublin, IE
At ESW, I partner with global brands like Nike and Lululemon to design high-conversion checkout, payment, and post-purchase experiences across 20+ markets, collaborating with cross-functional teams to deliver scalable, customer-focused solutions.Key Contributions & Impact: • Running discovery workshops (e.g. using CSD matrix and hypothesis prioritisation) to align teams and validate core problems; currently designing Nike’s express guest checkout to reduce drop-off by 30% through faster, mobile-first flows.• Building Nike’s design library by collaborating with stakeholders to ensure alignment, adoption, and consistency, helping 4 Scrum teams work more efficiently and reduce design debt. • Identified accessibility gaps in ESW’s core Checkout and Tracking Portal and led WCAG 2.2‑compliant improvements to support 27% of EU users with disabilities and meet EU Accessibility Act requirements.• Led Lululemon’s gift card design from discovery to delivery, aligning cross-functional teams to unlock €51K GMV across 11 markets in 3 weeks.• Co-led a QA process redesign across 27 Scrum teams; trained 83% of non-FE engineers to access and interpret Figma specs, improving UI issue detection and collaboration with 13 designers. • Foster a collaborative design culture by organising Figma Config watch parties (2023–2025) and leading sessions on stakeholder buy-in, data-informed storytelling, and cross-functional alignment.
EDUCATION
Designlab
UX Academy Foundations
Designlab
UX Academy
Shih Hsin University
Bachelor's degree
ABOUT YIJUNG LI
Hi, I’m YiJung—a Dublin-based Product Designer crafting seamless checkout experiences. I have experience designing intuitive and frictionless checkout flows for global retailers, including Nike and Lululemon. By streamlining payments and reducing friction, I help create trustworthy and efficient shopping experiences. With a background in digital advertising, I bring a data-driven mindset to design, balancing usability with business goals. I thrive on curiosity, collaboration, and storytelling, ensuring thoughtful, user-centred solutions through iteration and feedback. Let’s connect!
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.