Yasmin Melendez

Senior Director, Global Events Content Development @Mma Global

New York, NY, US

Responsible for identifying and recruiting c-level brand marketers who can talk about the transformative nature of mobile, as well as inspirational speakers that provoke conversation. Key point of contact for on-boarding speakers to discuss content and program deliverables. Collaborate with production to ensure all moving parts (such as script, run of show, music and media assets) are successfully executed on show day.* Re-designed and analyzed event surveys providing actionable insights on topics, speakers, and operations * Improved NPS score for the CEO & CMO Summit by +57% over the last 5 years * Introduced new elements and formats to the events, including: The Internet of Things Pavilion, speaker video introductions, Meet the Innovators, Disruptor Series, and fishbowl discussions

Fordham University

Bachelor of Science, Marketing