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Barbara Parker

Barbara Parker

Consultant - Project Director, Smarties Awards @Mma Global

New York, NY, US
EMAILS
b••••••••@mmaglobal.com
MOBILE NUMBERS
+12•••••••65

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WORK HISTORY

Apr 2014 — Present

Consultant - Project Director, Smarties Awards @Mma Global

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New York, NY, US

SELECTED ACCOMPLISHMENTSINCREASED ENTRIES FOR SMARTIES AWARDS - Increased campaign entries by 40% resulting in a 25% increase in revenue.INCREASED AWARDS GALA ATTENDANCE - Increased Gala attendance by 23%.SUCCESSFULLY LAUNCHED REGIONAL AWARD PROGRAMS - Launched EMEA and LATAM SMARTIES Award Programs.Implement strategic development and marketing plan for MMA Smarties Awards (mobile marketing awards competition). Includes marketing and advertising campaign strategy, managing on-line campaign entry and database system, judging program, and award gala. Develop and manage strategic partnerships. Execute award budget. Lead and managed the Production Company in the design, creative, flow, and video montages for award gala.

EDUCATION

N/A

Fordham University

Bachelor of Science (B.S.)

N/A

Fordham University

Bachelor’s Degree

SKILLS

Event ManagementDigital MediaPromotionsMarketing ManagementEmail MarketingBudget ManagementB2bDirect MarketingMarket PlanningB2b MarketingMarketing CommunicationsIntegrated MarketingBudgetsDirect MailConferencesCreative DevelopmentStrategic PlanningNon-ProfitsCreative StrategySocial Media MarketingProductionMarketing StrategyOnline MarketingDigital MarketingStrategic PartnershipsCrmAdvertisingAward ProgramsSocial MediaEvent PlanningMulti-Channel MarketingNew Business DevelopmentDatabase MarketingMarketingMobile MarketingBudgetingEvent Marketing StrategyCreative DirectionSponsorship

ABOUT BARBARA PARKER

Strong strategic and creative thinker, who thrives in a dynamic and fast-paced work…

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