Peter A Johnson
Principal Director @Mma Global
Signup · Get unlimited contacts
WORK HISTORY
Principal Director @Mma Global
For firms or industries with public policy needs, our metrics quantify your firm\'s, industry\'s or not for profit\'s external impacts so key constituencies can see the benefit. For brands and agencies seeking to reallocate ad expenditure to today\'s\' rapidly transforming media landscape, our powerful media-comprehensive economic models help you budget and buy marketing opportunities with greater confidence.
EDUCATION
Queen's University
MA, Political Studies
Cornell University
Ph.D., Government
Lutece Langue
N/A, French Studies
University of Toronto - University of Trinity College
BA, Political Economy
SKILLS
ABOUT PETER A JOHNSON
Internationally recognized research and consulting to industry and governments on the value of emergent media, marketing metrics, and consumer marketing data. Current research and consulting helps marketers, media properties, and public policy-makers understand the economic value of mobile media marketing solutions and metrics, particularly for US publishers, technology providers, brands, and retail marketing industries.Specialties: Mobile, interactive, and direct marketing industry research and strategic planning, economic impact analysis, regulatory analysis, marketing research, research management, trade association strategy, planning, and management
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.