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Start for FreeYakara Biancalana
Sales Director @The Hershey Company
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WORK HISTORY
Sales Director @The Hershey Company
EDUCATION
Universidade Presbiteriana Mackenzie
Business
Fundação Dom Cabral
Programa de Desenvolvimento de Gestão Integrada
SKILLS
ABOUT YAKARA BIANCALANA
29 years experience focus on commercial area, in sales, Trade Marketing, Market research and Sales/Mkt information, developed basically in the same company, but with several acquisitions, Warner Lambert - Adams Division, Pfizer - Adams Division and Cadbury Adams, recently Kraft food company from Cadbury takeover in Feb 2010. • Management of Modern Trade channel, distributors, Pharma, Global Accounts and Supermarket Regional chains. • Development RTM strategy in North and Northeast area considering 3 channels wholesale, small traditional retailers and supermarket. • Development exibition and promotion strategies in the point of sales in order to fit brands needs, execution in the field and also considering all the value chain beetween shopper,sales staff and customer. • Leading areas like Sales, Trade Marketing, Sales Planning, Information, Budget, Demand planning, Insights, category management and merchandising. • Implementation of new areas as recently Customer Business Team for Wal Mart, Trade Marketing, consolidation of the areas of Information, Sales Administration with Trade Marketing and research, creating new processes, new reports,structures and new ways do conduct the business. • Professional experience acquired in environments with internal strategic vision, but flexible in adapting into execution.Specialties: RTM strategies, Sales Planning into a results and short, medium and long term sales strategies.
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