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Xenia Neratzouli
Marketing Manager - Bp Retail Greece @Helleniq Energy
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WORK HISTORY
Marketing Manager - Bp Retail Greece @Helleniq Energy
GR
Leading the development and execution of a dynamic marketing strategy and brand positioning for bp’s retail network in Greece with over 800 sites (company owned & dealer operated network). Responsibilities & Achievements: bp License Operations Manager - Oversaw the license agreement with BP plc, ensuring compliance and strategic alignment with global brand standards Launched and continuously investing on BPme loyalty scheme to enhance customer retention and engagement via (i)contributing to the continuous evolvement of scheme’s offering to maximize customer value and satisfaction (ii) contributing to the optimization of customer journey designing and executing a targeted communication strategy to boost adoption and usage (iv) delivering a strong ATL & BTL GtM plan, ensuring sustained growth and customer activation Strengthened brand affinity through high-profile local and global sponsorships, including Panathinaikos BC, BWT Alpine F1® Team, and Premier League Developed and executed B2C & B2B promotional campaigns leveraging global sponsorship assets to boost brand affection, drive fuel sales and BPme registrations by integrating exclusive hospitality programs as key incentives Led interdepartmental collaborations and external partnerships to amplify brand positioning and deliver top-tier business performance
EDUCATION
Alba Graduate Business School
Executive Program
Athens University of Economics and Business
Bachelor's degree
National & Kapodistrian University of Athens
Certificate
Dot Native
Certificate
SKILLS
ABOUT XENIA NERATZOULI
Professional with well-rounded brand management skillset, strategic and business acumen. She fearlessly experiments and learns new things that drive excellence in projects. She has a passion for ideas and open radars to bring in external input and knowledge. Her positive attitude and her can-do spirit makes her a trusted partner to internal and external stakeholders. Core competencies: Data-driven Marketing, Brand Positioning, Brand Strategy, Brand Management, Campaign Management, Product Management, Go-to-Market Strategy, Segment Marketing, Project Management, Stakeholder Management.
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