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Michelle Worley
Client Marketing Manager (Sports) @Ticketmaster
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WORK HISTORY
Client Marketing Manager (Sports) @Ticketmaster
Fort Lauderdale, FL, US
Own client marketing strategy for 30+ professional sports organizations across NBA, NFL, NHL, MLB, MLS, and PGAGenerated $2M+ in client revenue in 2025 and $1.3M in 2024, driving growth through data-driven, full-funnel marketing programsLead end-to-end marketing planning and execution, connecting upper-funnel awareness with lower-funnel conversion tactics to deliver measurable ticket sales liftOwn executive-level client relationships, aligning marketing strategy with business objectives, seasonality, and long-term growth plansPartner cross-functionally with Client Development, Pricing, LiveAnalytics, Media Strategy & Planning, and Product to deliver integrated, insight-led campaignsInfluence annual planning and revenue strategy by translating performance data, client demand trends, and market insights into growth recommendationsMentor and informally lead junior team members, providing guidance on strategy, execution, and stakeholder management
EDUCATION
Central Michigan University
Bachelor of Applied Arts
SKILLS
ABOUT MICHELLE WORLEY
Client Marketing Manager (Sports) @ Ticketmaster | Media Strategy | Client Relations | Live Entertainment & Ticketing
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