Michelle Worley

Experience

1. Client Marketing Manager (Sports)

   Ticketmaster

   Jun 2024 — Present · Fort Lauderdale, FL, US

   Own client marketing strategy for 30+ professional sports organizations across NBA, NFL, NHL, MLB, MLS, and PGAGenerated $2M+ in client revenue in 2025 and $1.3M in 2024, driving growth through data-driven, full-funnel marketing programsLead end-to-end marketing planning and execution, connecting upper-funnel awareness with lower-funnel conversion tactics to deliver measurable ticket sales liftOwn executive-level client relationships, aligning marketing strategy with business objectives, seasonality, and long-term growth plansPartner cross-functionally with Client Development, Pricing, LiveAnalytics, Media Strategy & Planning, and Product to deliver integrated, insight-led campaignsInfluence annual planning and revenue strategy by translating performance data, client demand trends, and market insights into growth recommendationsMentor and informally lead junior team members, providing guidance on strategy, execution, and stakeholder management

Education

• Central Michigan University

  Bachelor of Applied Arts

Skills

• Visual Communication
• Creative Briefs
• Political Communication
• Mobile Advertising
• Salsa
• Event Management
• Adobe Creative Suite
• Copywriting
• Web Design
• Branded Content
• Custom Content Creation
• Wordpress
• Creative Problem Solving
• Brand Awareness
• Nonprofits
• Email Marketing
• Archtics
• Blogging
• Vendor Management
• Advertising
• Media Production
• Content Management
• Mobile Marketing
• Online Advertising
• Mobile Communications
• Public Relations
• Content Marketing
• Project Management
• Ticketmaster
• Social Media Marketing
• Indesign
• Tmmessenger
• Creative Strategy
• Graphic Design
• Branding & Identity
• Political Campaigns
• Custom Content Development
• Digital Media
• Health Promotion
• Marketing