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Abigail Cooper Mercer
Walk Development Manager @Alzheimer\'s Association - Alabama Chapter
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WORK HISTORY
Walk Development Manager @Alzheimer\'s Association - Alabama Chapter
Huntsville, AL, US
The Alzheimer’s Association is the leading voluntary health organization in Alzheimer’s care, support and research. Our mission is to lead the way to end Alzheimer\'s and all other dementia- by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support.As a Development Manager for Walk to End Alzheimer’s, I leverage my networking and relationship-building skills to cultivate key community connections and achieve revenue goals. My responsibilities include managing multiple peer-to-peer fundraising events annually, recruiting, managing, and coaching volunteers, building sustainable corporate and community relationships, managing event budgets, and recruiting event teams, sponsors, and participants.
EDUCATION
Harding University
Bachelor's degree
Harding University
Master's degree
ABOUT ABIGAIL COOPER MERCER
With years of professional experience in marketing and development, I am deeply committed to driving social impact through strategic fundraising and community engagement at the Alzheimer\'s Association. My focus centers around peer-to-peer fundraising initiatives, where my ability to forge strong community and corporate partnerships plays a pivotal role. I am driven by the mission to end Alzheimer\'s and share the Alzheimer\'s Association\'s dedication to research, care, and support, bringing diverse insights and innovative strategies to advance our cause.At the Alzheimer\'s Association, my role entails orchestrating multiple fundraising events and leading a volunteer team to exceed revenue targets. My skill set includes paid media strategy, sponsorship activation, and social media communications, which I\'ve honed to maximize event outreach and participation. The strategies I implement are designed to amplify our mission, leveraging my past experience in marketing where I achieved significant growth in social media engagement and developed comprehensive promotional programs.
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