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Wan-Jen Jenny Tsay
Vice President of Customer Insights, Innovation & Experience, North America @Informa Markets
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WORK HISTORY
Vice President of Customer Insights, Innovation & Experience, North America @Informa Markets
US
EDUCATION
Scaled Agile Framework
SAFe Product Manager / Product Owner Certification
National Cheng Kung University
Bachelor of Science (BSc)
Delft University of Technology
Master's Degree
SKILLS
ABOUT WAN-JEN JENNY TSAY
Strategic and human-centered innovation leader with 15 years of experience driving transformation across Customer Insights, Experience Design, and Business Innovation. Rooted in service design and research, I bring a human-centered lens to how organizations translate customer insight into strategy and innovation.As head of Customer Insights, Innovation & Experience at Informa Markets North America, I lead cross-functional initiatives that blend customer insight, CX strategy, and design thinking to unlock growth across 8+ portfolios. My team partners with senior leaders to turn insight into strategy and accelerate innovation in how we design events, products, and growth propositions.Previously at Deloitte Digital, I advised global brands including Unilever, Philips, AkzoNobel, and DSM on CX transformation and innovation strategy. Earlier at Safran, the world’s leading aviation supplier, I led innovation programs with Air France-KLM, Emirates, British Airways, Virgin Atlantic, and OEMs Airbus and Boeing, redefining the in-flight experience through co-creation and insight-driven design.I thrive at the intersection of research, creativity, and strategy, translating insight into bold innovation and measurable business growth for global organizations.
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