Vidula Chugh

Business Development Executive @McCain Foods

Gurugram, IN

Led multiple on-ground initiatives in modern trade stores - Reliance and Spar, ensuring strong brand visibility and customer engagement.• Designed and executed self-created POSM for festivals, promo drives, and in-store activations, ensuring high quality execution at the store level.• Conducted activation drives during key festivals and events, and built visibility when formal POSMs were not available.• Managing key accounts for E-commerce: BlinkIt, Swiggy, and Flipkart for Delhi NCR. Working on forecast planning and ensuring 90%+ fill rates on direct and indirect accounts.• Tracking and maintaining optimal product availability – 85% and above on quick commerce via a weekly regional cadence connects with the customers.• Monitoring SKU-wise offtake, category-wise performance, and coordinating with KAMs for necessary support to maintain growth momentum and target competition, YTD growth delivered – 55%.• Responsible for an annual business turnover of ₹40 crores • Leading a ground team of eight members – six promoters and two TSIs.• Managing two distributors with a monthly turnover of 100T.

Panjab University

Bachelor of Commerce

Panjab University, Chandigarh

PGDMM, Marketing

Panjab University

Postgraduate Degree

KBDAV Senior Secondary Public School

Business/Commerce, General

IILM University, Gurugram

Master of Business Administration - MBA

Panjab University, Chandigarh

Bachelor of Commerce - BCom, Business/Commerce, General