Vidula Chugh
E-commerce and Modern Trade sales @ McCain Foods - |Ex - Mondelez|
- Role
- Business Development Executive at McCain Foods
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Vidula Chugh
Business Development Executive with hands-on experience in modern trade and quick commerce platforms for the NCR business. Experienced in customer-facing, on-ground activations, point-of-sale material creation, cross-functional coordination, and data-driven execution on Quick Commerce and Modern Trade platforms. Skilled in enhancing performance on quick-com platforms through strategic assortment planning and data-driven execution
Experience
Business Development Executive
Dec 2023 — Present · Gurugram, IN
Led multiple on-ground initiatives in modern trade stores - Reliance and Spar, ensuring strong brand visibility and customer engagement.• Designed and executed self-created POSM for festivals, promo drives, and in-store activations, ensuring high quality execution at the store level.• Conducted activation drives during key festivals and events, and built visibility when formal POSMs were not available.• Managing key accounts for E-commerce: BlinkIt, Swiggy, and Flipkart for Delhi NCR. Working on forecast planning and ensuring 90%+ fill rates on direct and indirect accounts.• Tracking and maintaining optimal product availability – 85% and above on quick commerce via a weekly regional cadence connects with the customers.• Monitoring SKU-wise offtake, category-wise performance, and coordinating with KAMs for necessary support to maintain growth momentum and target competition, YTD growth delivered – 55%.• Responsible for an annual business turnover of ₹40 crores • Leading a ground team of eight members – six promoters and two TSIs.• Managing two distributors with a monthly turnover of 100T.
Education
Panjab University
Bachelor of Commerce
Panjab University, Chandigarh
PGDMM, Marketing
2019 — 2020
Panjab University
Postgraduate Degree
KBDAV Senior Secondary Public School
Business/Commerce, General
2015 — 2016
IILM University, Gurugram
Master of Business Administration - MBA
2020
Panjab University, Chandigarh
Bachelor of Commerce - BCom, Business/Commerce, General
2016 — 2019
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