Venâncio Velloso Neto

WORK HISTORY

EDUCATION

SKILLS

ABOUT VENÂNCIO VELLOSO NETO

Passionate about innovation, motivated for finding untapped opportunities in the market and specialist in implementing solutions for complex problems - using digital platforms and business models capable of generating high impact results, I try to contribute to the Brazilian digital ecosystem through articles, mentoring, organization of startup competitions and collaborating with the digital transformation of companies. I work as Chief Digital Officer (CDO) at Genial Investimentos (GI)- an investment platform that aims to facilitate access to the financial market and expand financial education in Brazil. At GI, we have more than BRL 140 billion assets under management and more than +600k customers. As CDO, I lead the digital transformation journey to create an innovative, customer-centric and data-driven culture, capable of generating high impact results. I am founder / co-founder of three startups - Sapatino, WebPesados and VTEX, one of the leaders of the e-commerce cloud platform in Latin America, who became the 12th unicorn in BR, and valued at ~$3B on the NYSE. The experience at VTEX led to the creation of Sapatino, one of the first shoes and accessories online stores in Brazil, which reached a growth of 700% in 10 months. As a digital strategy consultant, the third startup was born: WebPesados, a marketplace for heavy equipmet. In five years, the company achieved a GMV over R$ 7 million. I worked as a digital strategy consultant for large groups such as Tracbel, Aliansce Sonae and Athie & Wohnrath. I was one of the organizers of the first Startup Weekend in Brazil in 2011, and one of the co-founders of the Hack Brazil - a social impact startup competition in Boston in 2017. I worked with Amazon\'s Marketplace expansion team in Brazil, having been responsible for developing the go-to-market strategy for Marketplace Fulfillment services with an estimated impact of R$ 3 billion by 2020. As an advisor, I help Treecorp, a Private Equity fund focused on growth capital by collaborating in the origination and analysis of tech companies; at Chiefs Group, an investment fund with focus on early stage startups that offers an innovative model called Chiefs-as-a-Service (CaaS), and Spaceplan a corporate architecture firm who is tranforming the way people work with an E2E solution. I am also a speaker and guest professor at FEA, USP, among other academic institutions; and, in parallel, I collaborate as a columnist on business and innovation at Startup.com.br and Money Times. Previously contributed to other media such as Globo.com and IstoÉ Dinheiro.