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Vasilis Katsafados
Group Head of Digital @Kosmocar S.A.
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WORK HISTORY
Group Head of Digital @Kosmocar S.A.
Athens, GR
Head of Digital Communication for Audi, Volkswagen, Skoda & Kosmoride, in Greece- Planning & implementing marketing campaigns across digital channels such as social media, email, mobile apps, and website content - SEO / SEM working to develop strategies that align with business goals - Assessing the performance of digital marketing campaigns to determine what changes need to be made to improve results - Establishing and managing relationships with advertising agencies or other outside vendors that help create content for digital campaigns - Identifying and implementing new technologies for use in digital marketing - Google Analytics Reviewing data to identify trends and determine how to improve performance of campaigns - Developing a social media strategy that effectively communicates with current customers while attracting new ones - Creating the content strategy identifying topics that will be of interest to visitors, researching topics to ensure that they are relevant and timely
EDUCATION
Edinburgh Business School, Heriot-Watt University
MSc, International Marketing
University of West Attica
BA, Finance and Business Economics
IONIDEIOS School
High School Diploma
Heriot-Watt University
MSc, Business Management
ABOUT VASILIS KATSAFADOS
A T-Shaped - Day 1 Add Value - Marketing Strategist with a very strong knowledge of Google Analytics & a Key person for all of the Marketing & Communication Touch Points and Digital Channels. For the past 15 years, I have been leading in Management and Marketing roles, in which I have successfully met and exceeded all financial and business targets set, thus, making me feel confident I can make a valuable contribution to a business organization’s future projects and initiatives. By analyzing and reassessing Digital Business functions, I constantly strive to find and implement the most appropriate solutions that will increase profits and enhance Digital growth. Specialties: • Managed Digital Business Opportunities, Digital Audit, eCommerce P/L, product categories, sales strategies and meet clients’ expectations • Managed assigned corporate partnerships and developed functional specifications for clients Digital Engagement, achieving revenue goals for assigned accounts and distributors • Ensured right execution of e-commercial operations, functions and strategic programs • Maintaining business standards throughout protecting company assets
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