Jess Urriola
Vice President of Product Management @GS1 US
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WORK HISTORY
Vice President of Product Management @GS1 US
Ewing, NJ, US
Our vision is to enable the identification of everything, making anything possible. Our mission is to drive the adoption and use of GS1 Standards to create verifiable identification at scale, enabling interoperability and choice in global data exchange. My team builds the platforms that serve brand owners, retailers, and marketplaces in creating, storing, sharing and verifying product, location and company data.
EDUCATION
Princeton University
BA, Economics
Duke University - The Fuqua School of Business
MBA, Marketing/General Management
Kellogg Executive Education
Product Strategy
SKILLS
ABOUT JESS URRIOLA
Jess Urriola is a seasoned technology and product executive with deep experience in scaling SaaS platforms, driving digital transformation, and leading growth initiatives across complex organizations. He currently serves as Vice President of Product Management at GS1 US, where he oversees strategy and delivery across multiple enterprise platforms.Prior to GS1, Jess held senior leadership roles at ADP and Dun & Bradstreet, where he led major product, pricing, and innovation initiatives. His expertise includes platform strategy, data governance, monetization, and organizational leadership.Jess holds an MBA from Duke University and a BA in Economics from Princeton University.
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