Urmi Mistry
Brand Building | Effective Communication | Storytelling
- Role
- Branding & Communications Manager at PlugNPlay Biosciences Pvt Ltd
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Urmi Mistry
I am an accomplished branding and communication specialist with a deep passion for…
Experience
Branding & Communications Manager
Mar 2025 — Present · Navi Mumbai, IN
Drive the brand’s strategic vision, positioning Camia as a distinctive, luxury-led voice in conscious personal care• Lead integrated storytelling across every brand touchpoint: digital (social, web, email, blog), physical (packaging), and strategic (investor decks, pitch narratives)• Oversee the full creative lifecycle, briefing, direction, and execution for high-impact ad campaigns, product launches, and evergreen content• Collaborate across Growth, Product, and CX to translate brand purpose into business-driving campaigns that deepen engagement and expand reach• Architect internal and external communication systems to unify teams, strengthen culture, and foster consistent brand delivery across functions• Build and lead a high-performing team of creatives, content strategists, and social leads, cultivating a culture of ownership, experimentation, and brand obsession
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