Ulises Cantero

Senior Account Manager Digital Marketing @Simpli.fi

Dallas-Fort Worth, TX, US

Specialized in digital marketing, I adeptly manage and optimize CPM-based strategies for marketing agencies, enterprises, and direct advertisers. Through advanced tactics like Geo-localization, Keyword Retargeting, Site Retargeting, and Addressable Geofencing, I ensure precise targeting and campaign effectiveness across diverse media types including Connected TV (CTV)/ OTT, Preroll, Audio, Native, Display, and Social Display. Collaborating closely with the Ad-optimization team, I drive results by implementing robust optimization strategies.In my current role as a Senior Account Manager at Simpli.fi, I excel in relationship management by consistently demonstrating exemplary account management with strategic and top-tier clients. I\'ve successfully turned challenging clients into advocates by managing at-risk relationships and projects back to success. My clients consider me a trusted advisor, often relying on me as a strategic resource for their current and future campaigns. I approach decision-making with an empathetic perspective, always prioritizing what is best for my clients and Simpli.fi. My attention to detail in day-to-day account management includes crafting high-level strategic emails and insights, anticipating client questions, and providing concise, meaningful information.I am adept at solving complex client issues with little oversight, owning all aspects of client relationships while escalating when necessary and involving the appropriate account directors or VPs. My problem-solving skills enable me to make sound business decisions on behalf of my clients and execute detailed plans for issue resolution to ensure client satisfaction. I also serve as a resource and example for my team by proactively identifying and addressing potential client issues, leading interdepartmental collaboration, and communicating solutions effectively to aid in team efficiency and growth.