Paige Kassam
Campaign Director @Simpli.fi
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WORK HISTORY
Campaign Director @Simpli.fi
Fort Worth, TX, US
Built a team from the ground up by implementing and creating processes, guidelines and standards - Implemented streamlined processes and procedures resulting in increased efficiency and productivity- Actively contributed to enhancing client satisfaction through personalized strategies and solutions- Played a pivotal role in driving profitability by implementing growth initiatives by implementing more structure and discipline to clients who have been spending under a certain threshold- Demonstrated ability to foster a collaborative work environment conducive to innovation and success- Led a team of 11+ people and worked to grow and mentor them through coaching and providing constructive feedback- Contributed to improvements in client satisfaction by driving NPS and CSAT scores across 200 clients- Successfully leveraged analytical skills to identify areas for improvement and implement effective solutions- Initiated client engagement process by conducting thorough needs assessments and understanding client objectives- Extensive experience in onboarding and scale. Implemented smooth onboarding processes for new clients, facilitating seamless transitions and building strong internal relationships- Continuously monitored client satisfaction levels through feedback mechanisms and implemented improvements as necessary- Identified upsell and cross-sell opportunities to maximize client value and revenue generation- Strategically managed client relationships to nurture long-term partnerships and promote retention- Proven leader with experience coaching, managing, and developing high-performing teams. Skilled in onboarding and training new hires, building structured development plans, and fostering a collaborative, supportive environment. Known for elevating individual strengths, improving team efficiency, and helping direct reports grow into expanded responsibilities and next-level roles.
EDUCATION
Stephen F. Austin State University
Bachelor’s Degree, Strategic Communications
ABOUT PAIGE KASSAM
I’m an Account Director with deep expertise in the ad-tech and programmatic landscape, backed by 9+ years at Simpli.fi’s DSP. I specialize in leading client strategy, driving performance, and building trusted relationships that translate into long-term account growth. I partner closely with Sales, Product, and Operations to create cohesive, data-driven solutions that meet client goals and elevate overall account health.As a people leader, I oversee and develop a team of Client Success Managers—providing coaching, structured training, and ongoing support to ensure they’re confident, empowered, and positioned for success. I’m passionate about building high-performing teams, improving workflows, and creating an environment where individuals can grow into expanded responsibilities and next-level roles.I thrive at the intersection of leadership, client success, and strategic problem-solving. Whether guiding my team, collaborating cross-functionally, or driving client outcomes, I’m motivated by delivering clarity, strengthening relationships, and consistently raising the bar for excellence.
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