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Salesforce Marketing Cloud Development Manager @The Aspen Group
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WORK HISTORY
Salesforce Marketing Cloud Development Manager @The Aspen Group
As the Salesforce Marketing Cloud Development Lead, I orchestrate martech and marketing automation for four brands under the TAG umbrella, playing a role in product, development, and solution architecture. I liaise between the marketing, web services, and patient services teams – basically, any team that engages with patients/consumers. I serve as both player and coach, rolling up my sleeves to build solutions while mentoring a team of four developers. We’re responsible for everything from coordinating lead gen and email drip campaigns to segmenting leads into proper journeys and making sure patient SMS appointment reminders are sending smoothly. We use Braze, SFMC, Datacloud, Marketing Cloud Personalization (formerly Evergage), Attentive, Healthcloud, and OneTrust. I’m also part of TAG’s Architecture Review Board, a small team of solution architects from across the five brands that reviews new or proposed additions to our tech stack. Day-to-Day Responsibilities Strategic LeadershipStay ahead of the Salesforce Marketing Cloud curve—adopting best practices and leveraging new features the minute they’re available.🤝 Team ManagementLead, mentor, and inspire direct reports on everything from troubleshooting an API call to leveling up their career. Technical InnovationDesign, build, test, and deploy cutting-edge solutions across the Marketing Cloud suite—creating dynamic emails, SMS journeys, and user experiences that rival the latest mainstream app launch. System OptimizationCollaborate with our Salesforce Cloud squads to ensure data flows seamlessly and no piece of patient information is lost. Problem-Solving & SupportProvide ongoing production support, troubleshoot issues, and hunt down bugs. Release ManagementOversee end-to-end change and release processes for new features, enhancements, and fixes—keeping our environment stable, secure, and ready to take on the next sprint.
EDUCATION
American School of Technology
Technical Degree, Heating, Ventilation, Air Conditioning and Refrigeration Engineering Technology/Technician
Trailhead by Salesforce
Salesforce Professional
Ohio University
Associate’s Degree, Computer Science
Pickerington High School
Diploma, High School Diploma
SKILLS
ABOUT THERION THACKER
Elevating Marketing Operations to Drive Measurable Business Impact Hello, fellow martech enthusiasts and digital marketing voyagers! I\'ve evolved from a dedicated Salesforce Marketing Cloud (SFMC) developer by day (and creator by night) to a seasoned marketing operations and martech leader. I live at the intersection of technology and strategy, and I’m here to navigate both complexities with you.I blend strategic vision with hands-on execution to scale high-impact campaigns. From my start as a Global Salesforce Marketing Cloud Technical Instructor to my current role as an SFMC Lead Development Manager at the TAG Group, I’ve led the evaluation and enhancement of martech stacks, championed CRM strategy, and designed segmented lead management workflows that boost pipeline velocity (decreasing lead routing time by 40%, for instance). I\'ve also expanded well beyond the SFMC universe, running a team that works in numerous platforms, including Attentive, Braze, Healthcloud, and OneTrust.My approach is akin to crafting the perfect fishing lure (I’m an avid fisherman): It involves precision, adaptability, and understanding both the marketing goals and technical capabilities. The perfect lure in this case is a seamless, data-driven marketing ecosystem. Whether my team is integrating SFMC with Google Analytics or unlocking the power of Email Studio and Journey Builder, I ensure every campaign hits its mark, delivering tangible KPIs (e.g, a 30 % lift in campaign performance through advanced email journey design) and stellar performance.I thrive at the intersection of data, technology, and collaboration—mentoring cross-functional teams to improve operational efficiency, partnering closely with Marketing to elevate customer engagement, and communicating easily with developers and executive leadership teams.Adaptability is my superpower. Having navigated significant career shifts, I thrive on new challenges and technologies. My journey from an infrastructure lead to a full-spectrum martech lead has been driven by a relentless pursuit of excellence and a deep love for the game (yes, including Destiny raids and creating the perfect fishing lure in my downtime).I’m now aiming to step into a Director‑level marketing operations or martech role where I can lead broader teams, shape transformational strategies, and deliver measurable impact across the enterprise.
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