Neha Sultan

WORK HISTORY

EDUCATION

SKILLS

ABOUT NEHA SULTAN

Experienced Digital Product Manager with strong background in Information Technology and over 17 years of experience combines technical proficiency with strategic initiatives to deliver exceptional digital user experiences and consistently drive organic growth, user engagement, leads and conversions to support business goals and digital transformation through data driven solutions.Own Web/Product/Digital Initiatives Roadmap: Manage product backlogs and sprint planning in collaboration with engineering teams using Agile methodologies, create epics & user stories and acceptance criteria for engineering team, prioritizing enhancements based on changing business needs and desired target dates. Owning the intake, refinement, and prioritization of initiatives in line with the digital strategy & roadmap.Website Strategy & Optimization: Results-driven digital strategist adept at managing end-to end website initiatives, UX improvements and A/B testing to enhance user experience, increase traffic and drive conversions. Conducting workshops with stakeholders to map customer journeys and create landing pages for improving user engagement for CRM, Social and Paid teams.SEO/AIO Organic Growth Initiatives: Skilled in keyword research and keyword gap analysis to define and build detailed content strategy for the website (service pages, blogs), update and manage the website structure to ensure higher search visibility, improve search engine rankings and increase organic traffic and impressions. Partner with SEO technical analyst to update schema, quarterly SEO audits cleanup. Partner with SEO agency for backlink acquisition and authority-building strategies. Manage local SEO/Listings with GBP optimizations and Weekly GBP Posts.Analytics & Reporting: Build and maintain reports and dashboards for identifying trends and tracking KPIs like site traffic from all channels and performance (leads and conversions), build SEO dashboard to track organic traffic performance and branded vs non branded data.Automation & AI : Experienced in leveraging AI tools in marketing to improve operational efficiency such as automation of content ideation, content copy creation, meta title & description, competitor research.Cross-Functional Collaboration & Project Management: Work closely with internal teams (brand, UX, creative, analytics, engineering, paid search) and external agency partners to deliver innovative solutions. Strong project management skills in Waterfall model and Agile methodology (Scrum, Kanban) handling multiple projects, prioritizing tasks and meet deadlines.