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International Marketing Campaign Manager @Swatch
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WORK HISTORY
International Marketing Campaign Manager @Swatch
Biel, CH
Key Responsibilities:Strategic Planning: Develop comprehensive international marketing strategies that align with the company’s objectives and target global audiences effectively.Campaign Management: Lead the creation, execution, and analysis of marketing campaigns across various channels (digital, print, social media) and countries, ensuring they are tailored to local markets while maintaining a cohesive brand message.Market Research: Conduct in-depth market research to understand regional preferences, competition, and potential barriers to entry, using these insights to inform campaign strategies. Budget Management: Allocate and manage budgets efficiently across campaigns, ensuring optimal ROI and adherence to financial guidelines. Stakeholder Engagement: Work closely with internal stakeholders, external partners, and agencies to ensure seamless execution and alignment with the overall business strategy. Innovation and Adaptation: Stay abreast of global marketing trends and technological advancements, adapting strategies to maintain competitive edge and meet changing consumer demands.Key Skills and Competencies: Strategic Thinking: Ability to develop strategic marketing plans that effectively address diverse international markets. Communication: Excellent communication and interpersonal skills to work effectively with teams and stakeholders across different cultures and languages.Creativity: Innovative and creative approach to crafting messages and campaigns that resonate with a global audience.Leadership: Strong leadership skills to guide and motivate cross-functional teams toward achieving campaign objectives.Adaptability: Flexibility to adapt strategies in response to market feedback and changing global trends.
EDUCATION
UCLA Anderson School of Management
Master’s Degree, Community based innovation and strategy
Università Bocconi
Bachelor's Degree, International Economics, Management and Finance
International Baccalaureate
High School, Mathematics, English, Biology, Chemistry, Social Anthropology
Università Bocconi
Master's Degree, Economics and Management
SKILLS
ABOUT TEODORA B.
With over two years as International Marketing Campaign Manager at Swatch Ltd, I…
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