Priscilla Schroth

Flik Flak Marketing Project Leader @Swatch

Biel, CH

Activations & Events Organization: Coordinate and manage 50+ global in-store activations and events yearly for collection launches and corporate events, collaborating with markets and communication teams. Handle reporting, best practices, and recommendations.Retail Marketing: Develop and produce collateral materials (shopping bags, gift boxes, gift cards) from concept to production, including logistics and stock management, working closely with internal teams.Gifts: Lead the development and production of exclusive gifts for in-store activations and e-commerce campaigns (always-on, traffic) managing the full process in collaboration with graphic designers and procurement.Brand Content Marketing: Organize and lead lifestyle shootings to create impactful visuals and videos for social media, PR, website, and in-store communication.Sales Training and Support: Develop roadmaps, create sales training programs, and support materials on brand standards, products, and customer experience, working closely with the Learning and Development team.Marketing Project Management: Lead various projects involving timing, budgeting, solution finding, and reporting, including product development, up-/cross-selling strategies, brand awareness initiatives, and customer experience improvements.Collaboration:Coordinate with cross-functional teams and external stakeholders to ensure timely project delivery aligned with brand image and objectives. Act as the key contact between local brand managers and HQ for brand standards and guideline implementation.Reporting: Produce monthly business reports (sales, bestsellers, product and App performance), compare store performance, identify best practices, and share benchmarks and recommendations.Apprentice Management: Responsible for apprentice training, follow up and support on a daily basis.Travel Management & Hospitality: Organize business travel for the Flik Flak team and support HQ hospitality events.

University of Geneva

Bachelor's dégrée, Economics & Management (GSEM)

HEC Lausanne - The Faculty of Business and Economics of the University of Lausanne

Master's dégrée, Science in Management Marketing (MScM)

LVMH Moët Hennessy Louis Vuitton

Inside LVMH Certificate

CEP Formation

Course certificate for apprentice trainers (CFFE), Training