Ted Potter

About Ted Potter

I drive strategic design leadership by blending deep business context, user empathy, and AI-enhanced insights to shape best-in-class experiences across complex enterprise products. I partner closely with cross-functional stakeholders — including product management, engineering, customer success, and data science — to define and deliver elegant solutions that solve meaningful problems and advance organizational goals.I lead and facilitate high-impact collaborative experiences such as design sprints, research and usability testing, workshops, and AI-informed exploration sessions that uncover user needs and generate alignment on vision and direction. My approach emphasizes thoughtful integration of AI capabilities to elevate user experiences, distill meaningful data into actionable insights, and drive business value.I cultivate and elevate design practices across teams by enabling clear communication, advocating for human-centered design principles, and promoting outcomes-focused processes that adapt to the dynamics of agile delivery. Effective collaboration, shared purpose, and a culture that values experimentation and learning are foundational to achieving results that delight users and stakeholders.Industries I\'ve worked in: Adtech, Supply Chain Risk, Health & Fitness, Food Services, Shipping & Logistics, Automotive, Enterprise SaaS (AI-driven conversation intelligence and revenue execution)Areas of Expertise: Visual design, information architecture, user research & analysis, front end coding, consulting, project planning and estimation, team leadership, design sprints, design thinking, and agile and scrum methodologies.

Experience

1. Senior Ux Designer

   Invoca

   Apr 2022 — Present

   As a UX Lead for a core product group at Invoca, shaping AI-powered conversation intelligence and revenue execution tools for enterprise marketing and contact center teams. I partner cross-functionally with Product, Engineering, Data Science, and Customer Success to define experience strategy, influence roadmap direction, and deliver measurable business impact.I design AI-native workflows leveraging LLMs, keyword phrase spotting, automated classification, generative summaries, and predictive insights. I work on human-in-the-loop workflows where AI performs large-scale analysis and automation, and users review, refine, and operationalize AI outputs with clarity and confidence. I emphasize transparency, explainability, and trust in AI-driven experiences.From discovery through launch, I lead research, prototyping, validation, and execution across the full product lifecycle. I also help mature UX practice by establishing scalable standards, improving cross-functional collaboration, and advocating for outcome-driven, research-informed design at scale.

Education

• Arizona State University

  Digital Art

  2004 — 2009

Skills

• Html
• Adobe Illustrator
• Multimedia
• Web Design
• Adobe Creative Suite
• User Interface Design
• Adobe Photoshop
• Graphics
• Adobe Premiere Pro
• Flash
• Digital Art
• Page Layout
• Javascript
• Illustration
• Logo Design
• User Experience
• After Effects
• Photoshop
• Responsive Web Design
• Jquery
• Graphic Design
• Animation
• Responsive Design
• Premiere
• Digital Painting