Sumit Singh
Business Analyst @Droom
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WORK HISTORY
Business Analyst @Droom
Gurugram, IN
Responsible for organisational performance tracking on key transactional and traffic parameters on a weekly basis using Google Analytics 4, MySQL and Excel. Handled large datasets of over 2 Mn rows across multiple tables for ad-hoc analysis using MySQL Conducted market and competition research to provide insights into the customer segmentation for a new product category named “Droom Rental” Collaborated with stakeholders across 5+ departments to work on revenue projections for FY26 Identified a 13% dip in demand side and performed RCA which led to an increased focus on traffic generation on the Droom Homepage
EDUCATION
City Montessori School
Indian School Certificate
City Montessori School
Indian Certificate of Secondary Education
Thapar Institute of Engineering & Technology
Bachelor of Technology - BTech
Thapar School of Management
Master of Business Administration - MBA
ABOUT SUMIT SINGH
Hi there, my name is Sumit Singh! I\'m a young professional with experience in marketing, business development, event delivery, leading/delivering large-scale projects, and managing dynamic teams at a national and international level. I am persistently driven by creativity to find innovative solutions to everyday problems. I believe that continuous improvement is the key to ensuring growth and results in every environment I take part in. I enjoy being challenged by thinking outside the box in spaces and teams to foster a connection to achieve a bigger purpose. Bachelor of Technology in Electronics & Communication and Masters in Business Administration. I was a part of AIESEC, which is a global, independent, non-partisan, not-for-profit youth-run organisation located in over 100 countries and territories. Being a part of this organisation, I got the opportunity to work remotely in the United Kingdom, United States of America, Singapore and India. Strengths: Project Management | Stakeholder Management | Business Strategy | Leading Multicultural Teams | Crisis Management | Marketing | Social Media Strategy
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