Subhanetra Ghosh
Inbound Lead Generation Specialist @Happay
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WORK HISTORY
Inbound Lead Generation Specialist @Happay
Bangalore Urban, IN
Responsible for driving qualified leads through strategic inbound marketing initiatives.Develop and execute inbound marketing strategies to generate leads through Digital Marketing, content marketing, SEO, social media, and other channels. Optimize landing pages and forms to improve conversion rates.Manage and nurture leads through automated email workflows and marketing automation platforms.Analyze and report on campaign performance, lead quality, and conversion rates.Work closely with the sales team to ensure lead handoff and alignment on lead qualification criteria.Continuously monitor industry trends and competitor activities to identify opportunities for optimization and improvement.
EDUCATION
Ramkrishna Vivekananda Vidyamandir - Tripura State Board
SSC, Science
Narula Institute of Technology (NiT)
Bachelor's degree, Computer Science
MTB Girls' HS School - Tripura State Board
HSC, Science
ABOUT SUBHANETRA GHOSH
Strategic Business Development Representative with 6+ years driving revenue growth through data-driven performance marketing.Generated 200% ROI increase and closed ₹2Cr+ enterprise deals at CRED (Happay) through optimized multi-channel lead generation across 4 global markets (India, US, MEA, SEA). Expertise in transforming marketing-qualified leads into high-value pipeline opportunities through consultative selling and CRM excellence.
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