Subhanetra Ghosh

Performance Marketing | Business Development | CRM Optimization | People & Performance Focused

Role
Inbound Lead Generation Specialist at Happay
Location
Bengaluru, KA, IN
LinkedIn followers
500 followers
Sales & Business DevelopmentView LinkedIn profile

About Subhanetra Ghosh

Strategic Business Development Representative with 6+ years driving revenue growth through data-driven performance marketing.Generated 200% ROI increase and closed ₹2Cr+ enterprise deals at CRED (Happay) through optimized multi-channel lead generation across 4 global markets (India, US, MEA, SEA). Expertise in transforming marketing-qualified leads into high-value pipeline opportunities through consultative selling and CRM excellence.

Experience

  1. Inbound Lead Generation Specialist

    Happay

    Jun 2022 — Present · Bangalore Urban, IN

    Responsible for driving qualified leads through strategic inbound marketing initiatives.Develop and execute inbound marketing strategies to generate leads through Digital Marketing, content marketing, SEO, social media, and other channels. Optimize landing pages and forms to improve conversion rates.Manage and nurture leads through automated email workflows and marketing automation platforms.Analyze and report on campaign performance, lead quality, and conversion rates.Work closely with the sales team to ensure lead handoff and alignment on lead qualification criteria.Continuously monitor industry trends and competitor activities to identify opportunities for optimization and improvement.

Education

  • Ramkrishna Vivekananda Vidyamandir - Tripura State Board

    SSC, Science

    1996 — 2005

  • Narula Institute of Technology (NiT)

    Bachelor's degree, Computer Science

    2007 — 2011

  • MTB Girls' HS School - Tripura State Board

    HSC, Science

    2005 — 2007

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Subhanetra Ghosh — Inbound Lead Generation Specialist at Happay in Bengaluru, KA, IN | Unifers