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Managing Director Marketing & Outreach @SEG
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WORK HISTORY
Managing Director Marketing & Outreach @SEG
During this tenure, I have been operating in highest-ranking marketing position on executive leadership team, striving to accomplish mission by defining long-term strategic objectives. Spearhead key aspects of marketing strategy and brand awareness, including internal promotions, membership retention and new member acquisition campaigns, product campaigns, social media, email, website, and public relations. Further details of my key career highlights are as follows: • Achieved 25% growth year over year on attendee revenue for society trade show • Formulated humanitarian program promotion; aired on PBS affiliates 749 times in 45% of U.S. television households, reaching 4.1M viewers in first quarter and resulting in 25% increase in website traffic. • Incorporated data management platform, acquiring previously unknown demographics on 1,300 members within nine months. • Developed new association website, aimed at increasing engagement, minimizing bounce rate, and enticing new members; Reduced page count from to 400 in preparation for the project. • Established online store, enabling members to conveniently purchase association logo products on-demand without cost of inventory or extra staff time for fulfillment of orders.
EDUCATION
Northeastern State University
BA Communications and Marketing
Murray State College
Associate in Science
SKILLS
ABOUT STEPHANIE MOORE
As a senior marketing leader with over 20 years of experience, I specialize in driving…
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