Stacy Isenhower
VP, Streaming Content Insights @Paramount
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WORK HISTORY
VP, Streaming Content Insights @Paramount
Los Angeles, CA, US
Content testing to inform development, production, and strategic insights for Paramount+, including concept and pilot testing, series maintenance, and movies
EDUCATION
Appalachian State University
Bachelor of Science (BS), Communication and Media Studies
ABOUT STACY ISENHOWER
Content Insights executive experienced in leading studio and network research departments to design, commission, and interpret content and brand studies to drive audience growth across TV, SVOD, and digital platforms - Expertise in all forms of research including qualitative, quantitative, A/B testing, content development and series maintenance, marketing effectiveness, consumer products, UX, with a focus on actionable findings across kid and adult audiences - Experienced in all content genres, including scripted, unscripted, animation, short form and movies - Successful track record in content strategy, franchise management, and windowing to build hits across SVOD, AVOD, and linear - Dedicated to leading teams in development of strategic, consumer-focused brand building ideas that drive results and build consumer affinity - Accomplished general manager who builds collaborative relationships with both internal partners and external clients - Effective working with global teams - Dynamic public speaker, including presentations on media habits and trends at events held by IIR, HRTS, Kidscreen, and Cynopsis Media
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