Stacey Siqueiros

About Stacey Siqueiros

I’m an innovative and results-driven Marketing Events Manager with over 20 years of experience creating impactful live and virtual events, building relationships, and driving business growth. With a proven track record of executing large-scale tradeshows, conferences, webinars, and high-profile events across diverse industries, I thrive in fast-paced environments where strategic thinking and flawless execution are key.Currently, I manage end-to-end event strategies at Milestone Systems, leading initiatives across the Americas. My expertise spans from event strategy, marketing automation, and lead generation to vendor management, budget optimization, and ROI analysis. I’m passionate about not only delivering exceptional attendee experiences but also ensuring events contribute meaningfully to the company’s brand and revenue goals.I pride myself on being highly collaborative, with strong interpersonal skills that enable me to work cross-functionally with sales, marketing, product teams, and external partners. Whether it’s designing an engaging exhibitor booth, running multi-channel marketing campaigns, or overseeing complex logistics, I bring energy, creativity, and a \"can-do\" attitude to every project.Key Strengths & Expertise:* Strategic Event Planning & Execution* Global Marketing Campaigns (Live & Virtual)* Marketing Automation & Lead Nurturing (Pardot, HubSpot, Salesforce, Captello)* Vendor & Stakeholder Management* Budget & ROI Management* Cross-Functional Team Collaboration* Performance Tracking & KPI Reporting* Strong Communication & Presentation SkillsKnown for my innovative problem-solving, fiscal accountability, and people-centric approach, I consistently deliver high-impact results while fostering long-term relationships. My passion for event management is matched by my commitment to creating memorable brand experiences that leave a lasting impression on attendees.

Experience

1. Senior Events Manager

   Milestone Systems

   Sep 2024 — Present · Copenhagen, DK

   Own and lead the end-to-end planning, execution, and evaluation of large-scale tradeshows, Milestone-hosted events, webinars, and partner co-marketing initiatives across the Americas.* Develop and manage a comprehensive regional events plan in alignment with global marketing strategies and regional business objectives.* Collaborate with partners, sales, marketing, and product teams to design events that create high- impact partner and end user experiences and achieve key performance goals.* Lead the implementation of marketing automation workflows and processes, including events landing pages, forms, email campaigns, and nurture flows, to drive attendee engagement and optimize lead generation.* Oversee performance tracking and ROI analysis, providing insights and recommendations to enhance future event strategies.* Ensure brand compliance across all event touchpoints, maintaining a consistent and compelling brand experience.* Manage vendor relationships, negotiate contracts, and oversee deliverables to ensure cost-effective execution without compromising quality.* Track and manage event budgets, ensuring accurate allocation of resources and timely reporting.

Education

• Pepperdine University

  Bachelor's degree, Industrial Organizational Psychology

  2000 — 2002

• Chapman University

  Master of Arts (MA), Organizational Leadership

  2003 — 2005