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Community and Events Manager @Kendra Scott
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WORK HISTORY
Community and Events Manager @Kendra Scott
Chicago, IL, US
Led 200+ community and marketing events, driving $300K+ in revenue and achieving 41% YoY growth.Partnered with Chicago Bulls and Chicago Cubs athletes and their nonprofit foundations to deliver impactful giveback initiatives across the Chicagoland community.Expanded the brand into the Midwest by launching Yellow Rose, boosting awareness and incremental sales.Directed Windy City Smokeout booth in partnership with Lettuce Entertain You for 3 years, growing reach and revenue annually.Built and led district-wide training programs to strengthen leadership and ensure brand consistency.Developed integrated marketing campaigns to increase community engagement and drive store traffic.Generated $37K+ in giveback revenue for nonprofits, including over $6K for Inheritance of Hope.
EDUCATION
Cornell College
Bachelor of Arts - BA, Business/Managerial Economics
Cornell College
Bachelor of Arts - BA, Studio Art - Photography
ABOUT SIERRA N.
As Interim Marketing and Philanthropic Lead at Kendra Scott, I contribute to impactful initiatives that align marketing strategies with community engagement efforts. With over 15 years of experience spanning retail, nonprofit, and recreation sectors, I have successfully executed integrated campaigns and events that drive consumer engagement, foster brand loyalty, and boost awareness. My expertise includes influencer marketing, marketing strategy, and consumer engagement, which I utilize to create meaningful connections between brands and communities. I am motivated by opportunities to elevate brand presence through innovative collaborations and philanthropic partnerships, all while ensuring alignment with company values.
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