Denise Chumlea

SVP of Creative @Kendra Scott

US

Led visual merchandising, visual experience, and store design & development, creating elevated retail environments that embodied the brand’s DNA and translated the founder’s vision into memorable in-store experiences.Direct the Creative Services division — spanning graphic design, copywriting, photography, and videography — to deliver compelling storytelling that elevates jewelry and fashion collections across all consumer touchpoints.Champion creative and experiential strategy in a founder-led, designer-driven organization, ensuring the brand’s heritage and design ethos are consistently reflected in every campaign, product story, and customer experience.Partner with product, marketing, and external agencies to concept and produce campaign-level shoots, generating multi-channel content that highlights craftsmanship, design innovation, and brand storytelling.Build and mentor high-performing creative teams across functions, cultivating a culture that balances fashion-forward design with operational excellence and commercial results. Translate the CEO/founder’s creative direction into powerful brand executions that bridge design, marketing, and retail, strengthening emotional connection with consumers.Position the company as an industry leader in fashion jewelry and lifestyle by elevating creative standards, championing design-led storytelling, and delivering experiences that resonate with modern consumers.

Texas McCombs School of Business

Bachelor of Business Administration (BBA), Marketing