Shreya Raj

About Shreya Raj

I am a Business Development Executive at Demanday, a leading demand generation company that helps B2B clients generate high-quality and targeted leads through content marketing and digital transformation strategies. With a Bachelor of Commerce degree from MIT World Peace University, I have more than three years of experience in the lead generation field, working with various industries and markets.In my current role, I spearhead lead generation initiatives across multiple channels, including digital platforms, content marketing, and targeted ABM campaigns. I identify and analyze market trends, customer behavior, and competitor strategies to optimize lead generation strategies and maximize conversion rates. I collaborate cross-functionally with sales, marketing, and product teams to align lead generation efforts with business objectives and revenue targets. I have developed skills in ABM, intent leads, data analysis, and CRM, and I have contributed to the success of several large-scale and complex projects.I am passionate about delivering value and results to my clients, and I am always eager to learn and improve my competencies. I am a team player, a mentor, and a leader, who strives to make a positive impact in the industry. I am looking for new challenges and opportunities to grow and excel in my field!#publicrelations #PRspecialist #salesprofessional #leadgeneration #modeling #influencer

Experience

1. Business Development Executive

   Demanday Intent Driven Growth & Performance Marketing B2b Data Solutions Content Distribution

   Jan 2024 — Present · Pune, IN

   Spearheading lead generation initiatives across multiple channels, including digital platforms, content marketing, and targeted ABM campaigns.Identifying and analyzing market trends, customer behavior, and competitor strategies to optimize lead generation strategies and maximize conversion rates.Collaborating cross-functionally with sales, marketing, and product teams to align lead generation efforts with business objectives and revenue targets,With a focus on creating awareness, interest, and desire among our target audience, you will utilize a variety of marketing channels and tactics to attract, engage, and convert prospects into qualified leads.playing a pivotal role in driving the growth and success of our company by strategically generating demand for our products/services and nurturing leads throughout the sales funnel.

Education

• DY Patil University

  Bachelor of Business Administration - BBA, Marketing

  2020

• The Air Force School

  Grade: Class XII, commerce