Sheldon Alexander

Experience

1. Consulting

   Young\'s Market Company

   Sep 2015 — Present

   Responsible for the state wide on-premise execution of sales through planning, strategic initiatives, profitability, and market-share growth for both suppliers and customers. Sheldon joined YMCO in 1990, and developed a keen understanding of Chain business, starting as a sales representative in the East Bay of Northern California. Hard work and execution led to a reputation of excellence, continuously delivering results, exceeding profit growth goals, and managing expense control objectives. He was promoted through the ranks and named Vice President of Chains, Northern California in 2005. In 2007, YMCO select Sheldon to expand their footprint in Arizona, naming him General Manager of the state. Over the next 4 years he implemented the systems, standards, professionalism, and work ethic for which he\'d become known into all YMCO AZ divisions. His strong leadership, strategic planning, and hands-on client relationships positioned the company for a merger. In 2011, YMCO AZ and RNDC formed a JV, solidifying the commitment to become the premier wine and spirit distributor in AZ. Through the transition, Sheldon integrated systems, brands, and personnel, while continuing to grow brands, increase volume, and gain market share. YMCO AZ, LLC is now a major competitor in the market, holding a strong share of the business. When asked what attracted him to the YMCO AZ opportunity, Sheldon had this to say,\"I\'ve been going to Arizona for years to play golf. The heat doesn\'t bother me. Besides, I like a challenge and I play to win. Anything is possible with hard work, a lot of practice, and a little patience. I go out hoping for a hole-in-one every time I play, and strive for par in every round. It took me 20 yrs to sink a hole-in-one, yet I\'ve played to win all these years. The integrity of golf parallels my business successes. Lot\'s of practice, strive for par, go for the hole-in-one.\"

Education

• University of Houston

  Business/Corporate Communications

Skills

• Account Management
• Merchandising
• Trade Marketing
• Market Planning
• Brand Management
• Pricing
• Sales Presentations
• Negotiation
• Distributors
• Beer
• Iri
• Leadership
• Key Account Management
• Beverage Industry
• Sales Operations
• Sales Management
• Culture Change
• National Accounts
• Sales
• Key Account Development