Shara Rutberg
Content Marketing Writer, Informa Markets Health & Nutrition @Informa
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WORK HISTORY
Content Marketing Writer, Informa Markets Health & Nutrition @Informa
Research and write articles, in-depth reports and sponsored content for leading content provider for the nutritional supplements and healthy lifestyle products industry, boosting readership through irresistible content – even about kale and omega-3. • Write B2B/B2C articles/white papers/eguides/infographics, online• Develop marketing content with industry leading brand partners including: CBDistillery, CVScience, Elixinol, Bluebird Botanicals, Sabinsa, Barleans, NOW, Neptune Wellness• Lead writer for Inside the Bottle program of advocacy and education across supplements industry• Daily curation and management for market-leading trade newsletter
EDUCATION
Northwestern University
BA, Sociology, Leadership Studies
Columbia University - Graduate School of Journalism
Master of Science - MS
School for International Training
BA, Comparative Culture and Ecology: Ecuador
SKILLS
ABOUT SHARA RUTBERG
I make nuanced human and animal health topics clear, credible and impossible to ignore.Creative senior writer and strategist cultivating trust, driving action and better outcomes.Senior storyteller bringing clarity and color to high-stakes topics in human and animal health, veterinary technology and patient engagement.Rooted in journalism, I specialize in rigorous research and strategic storytelling that turns complexity into clear, credible communications that fuel results. My work sits at the crossroads of copywriting, journalism, marketing, education and strategy — connecting fragmented information and translating research, expert perspective and lived experience into narratives and frameworks that genuinely engage.I regularly collaborate with subject-matter experts — including clinicians, scientists and researchers — as well as with patients and consumers to surface meaningful insights and shape accurate, audience-centered content.I’ve partnered with global brands, nonprofits and mission-aligned organizations to develop content strategies, messaging frameworks, educational platforms and short- and long-form storytelling across digital, video and experiential marketing, building personas and voices for audiences from patients and consumers to clinicians, educators and product teams.Teams turn to me when they need a storyteller who cuts through complexity without oversimplifying — someone who listens deeply, asks better questions and connects the dots.I do my best work in hands-on senior IC roles where judgment, synthesis and writing are highly valued and storytelling informs, educates and builds trust. I work across freelance, fractional leadership and embedded team roles, depending on the need.I’m currently open to senior individual-contributor roles including senior content strategist, principal or lead writer (health, science, education, brand narrative), research communications or knowledge strategy roles, senior insights writer and patient engagement or patient education content roles. Remote-first and flexible environments are a strong fit. Reach me at s••••••••@gmail.com.Medical communications experience: shararutberg.com/s-projects-basic
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