Sofía Osuna Monroy
Campaign Marketing Operations Manager @Informa
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WORK HISTORY
Campaign Marketing Operations Manager @Informa
Leads the campaign marketing operations team in creating lead generation forms, landing pages, and managing campaign setup. Oversees lead gen platform configuration, including user management, brand and team settings, data quality processes, program filters and API-driven lead delivery. Serves as a key partner for client reporting, acting as the “advance team” in managing user-facing registration forms and lead management configurations. Recognized subject matter expert in lead gen data collection, client reporting APIs and data flows.
EDUCATION
Florida International University
Minor, French Language and Culture
Florida International University - College of Business
Bachelor of Business Administration - BBA, Honors in International Business
University of Victoria
Bachelor degree, Commerce, Specializing in International Business
Doral College
Associate in Arts - AA
Doral Performing Arts & Entertainment Academy
High School
ABOUT SOFÍA OSUNA MONROY
I’m a Marketing Operations leader passionate about transforming manual processes into scalable, data-informed systems that drive growth, efficiency, and better customer experiences. Over the past several years at Informa, I’ve led the modernization of global campaign operations across over 45 brands — reducing campaign setup time by 70%, implementing API-driven workflows, and standardizing processes. I thrive at the intersection of digital transformation, process optimization, marketing technology, and cross-functional collaboration.What I’m known for- Leading operational change and enabling teams to adopt new platforms, workflows, and best practicesImplementing scalable lead management systems and automation that improve accuracy and reduce manual work- Partnering across marketing, sales, data, and product teams to solve complex problems and deliver measurable outcomes- Driving innovation while maintaining compliance, governance, and brand standards globallyI am motivated by opportunities to build resilient systems, lead teams through change, and contribute to organizations that value continuous improvement and innovation.
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