Shannon Seery

About Shannon Seery

I run the commercial engine for TCP Software\'s Mid-Market, SMB, and Growth Sales segments, along with Solutions Consulting and Sales Enablement. That\'s a team of 8 direct reports, an organization of more than 112 people, and accountability for over $26M in annual bookings. The job is equal parts field and infrastructure. I\'m in deals as an executive sponsor, I\'m on calls with managers working through their hardest coaching conversations, and I\'m building the systems that make the team better when I\'m not in the room. I don\'t separate those things. The culture we\'re building and the processes we run on are the same work. What I care about most is developing managers who can develop their people. The standard I hold is that every rep owns their business, and every manager knows how to challenge their team to diagnose their own deals rather than doing it for them. Getting that to stick requires more than a training session. It requires consistent inspection, real accountability, and a coaching culture that feels like growth rather than surveillance. On the infrastructure side, I\'ve built a set of AI-powered workflows that change what our managers can see and act on: automated evaluation and coaching systems that track behavior changes over time, buyer-specific investment summaries built from actual deal data and call content, and real-time tools that help reps answer product questions without breaking deal momentum. These systems free up my managers to spend time on the work that actually moves people. I was named TCP\'s Sales Leader of the Year in my first year and received the Catalyst Award from our CEO in my second for driving meaningful change across the organization. Both recognitions reflect something I think about a lot: the best-performing teams are built on clarity, accountability, and trust, and those things have to be modeled from the top before they show up anywhere else. My background includes two decades in digital marketing, employer brand strategy, and HR technology. A psychology degree from Colgate runs underneath all of it. Understanding how people make decisions, build confidence, and commit to change is the foundation of this work, whether the conversation is with a buyer, a rep, or a first-time manager figuring out who they want to be.

Experience

1. SVP, Mid-market, Smb, & Growth Sales

   TCP Software

   Jun 2025 — Present

   Segment owner for Mid-Market, SMB, Account Management, Solutions Consulting, and Sales Enablement at TCP Software, a workforce management platform serving customers globally. Functionally operating as co-CSO for these segments alongside a peer SVP covering Enterprise, RevOps, and Partnerships.Responsible for new logo acquisition, install base expansion, and the full commercial motion across these segments. Direct leadership of 8 frontline managers with a total organization of 112 people and $26M+ in bookings responsibility. Named Sales Leader of the Year (2024) and Catalyst Award recipient (2025), TCP Software\'s recognition for driving organizational change.Key areas of focus:* Serve as executive sponsor on complex, high-stakes deals across Mid-Market and SMB, engaging directly with economic buyers and helping reps and managers navigate deal-critical moments.* Built a manager coaching and evaluation system grounded in MEDDPICC inspection standards, with session-over-session tracking of manager behavior and a weekly cross-team scorecard. The north star is managers who develop their reps, not managers who close their reps\' deals for them.* Developed AI-powered workflows that give the team better inputs: buyer-specific investment summaries built from actual call and deal data, a real-time product Q&A tool for reps in live deal situations, and a forecasting layer that surfaces risk before it shows up in the number.* Rebuilt the team and cultural standards including hiring, onboarding, performance management, and the coaching cadence that ties it together.* Active mentor to managers across the organization, particularly those making the transition from top performer to first-time leader.

Education

• Colgate University

  BA, Psychology

• Boyd Anderson High School

  International Baccalaureate

  1989 — 1993