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Shannon Hogan

Founder & CEO @Hogan Market Research

Milford, OH, US
EMAILS
s••••••@hoganmarketresearch.com
MOBILE NUMBERS
+15•••••••68

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WORK HISTORY

Mar 2020 — Present

Founder & CEO @Hogan Market Research

Cincinnati, OH, US

Full service market research and innovation strategy agency.

EDUCATION

1990 — 1994

Providence College

BA, English

1996 — 1998

University of Colorado Boulder

Master's degree, Integrated Marketing Communication

1993 — 1994

University of Oxford

English , English Literature (British and Commonwealth)

SKILLS

Brand AwarenessIntegrated MarketingStrategic CommunicationsStrategyCustomer InsightLunchCreative StrategyMarketing ResearchBrand ManagementMarketing StrategyMarketingCopywritingBudgetsAwesomenessCorporate BrandingLunch & LearnsFood & BeverageMarket ResearchAdvertisingHumor WritingEmail MarketingBrand ArchitectureBranding & IdentityLaughter YogaConsumer InsightMarketing CommunicationsShopper MarketingBrand EquityBrand DevelopmentSegmentationProject Planning

ABOUT SHANNON HOGAN

Shannon Hogan is the founder and CEO of Hogan Market Research, a full-service market research and innovation strategy firm.Former Consumer & Market Knowledge leader at Procter & Gamble (P&G), Shannon has helped grow some of the world’s most loved brands including Tide, Ariel, Downy, Bounce, SK-II, Olay, Herbal Essences, Aussie and Circle K.She has conducted thousands of interviews with Consumers across the globe to understand behaviors, beliefs and wish fors. Her passion is unearthing actionable insights that fuel innovation and make the world a better place. She has established and led innovation programs for P&G Global Fabric Care, US Hair Care and Couche-Tard. She has a knack for seeing and shaping the future. Prior to P&G Shannon spent a decade at advertising and design firms where her creative spark and strategic thinking grew a long list of well-known Fortune 500 brands.Shannon has a BA in English from Providence College and a Masters in Journalism from the University of Colorado. She lives in Cincinnati with her husband, two kids and two labs.

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