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Shannon Gewinner
Senior Vice President Marketing @Smoothie King (SKFI)
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WORK HISTORY
Senior Vice President Marketing @Smoothie King (SKFI)
Irving, TX, US
EDUCATION
University of Florida
B.S., Advertising
Clarkson University
B.S., Information Technology
ABOUT SHANNON GEWINNER
An experienced brand marketer with a proven track record of delivering results with comprehensive marketing and management experience, including P&L responsibility. Skilled in the strategic development, planning and management of marketing strategies that use business and consumer insights to develop compelling advertising campaigns and consumer activations. Well versed at driving engagement, relevance and loyalty through digital and CRM, to attract and retain customers while improving profit and growth. Experienced in using business performance analysis, industry trends and consumer research to conceptualize and develop consumer propositions and programs that have resulted in increased company profit and product sales. Possess extensive experience leading cross-functional teams and have excellent interpersonal and leadership skills to coach, develop and lead a team to deliver results. Proven ability to keep up with changing consumer tastes and innovate with a unique ability to spot and capitalize on future trends/opportunities.
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